Portland-based international footwear company KEEN is providing a much needed boost to the effort to create an interconnected system of trails and greenspaces in the Portland Vancouver area.
KEEN was an early supporter of The Intertwine, an ever-growing network of integrated parks, trails and natural areas.
Now, the company has donated $30,000 to The Intertwine Alliance, which is a coalition of businesses, nonprofits and public agencies that have joined together to promote The Intertwine and commit to linking trails, parks and natural areas with homes, schools and jobs.
The money will be used for a public awareness campaign to spread the message about The Intertwine and upgrade the website dedicated to it.
Metro is a founding member of The Intertwine Alliance, working with partners like KEEN to champion The Intertwine. Beyond physical paths and parks, The Intertwine encompasses active lifestyles, adventurous and fun-loving attitudes and the environmental consciousness of Portland-Vancouver area residents, much as KEEN does in the programs the company supports, including its Hybridlife "create, play, care" campaign.